Google’s Mobile-First Indexing – The New SEO Strategy

Have you heard about that Google will be switching to a mobile-first index in the upcoming future, but if you’re not certain what this means or how it will work on your site, don’t get worried? With a modest research, you won’t have to be panic about Google turning your rankings upside down. Here in this write up you will get the complete explanation about the basics of the update and can take steps to get ready.

Right now, as you know Google crawls as a desktop user’s point of view and thus catalogs websites according to the desktop version. But with this latest update now the genuine content of a mobile site doesn’t have an effect on the desktop site’s ranking in SERPs presently.

This update from Google was introduced back in November of 2016, more than ten months ago. Some people are calling this update an ‘experiment,’ but in reality, it’s really the primary move in Google’s intended move to looking mainly at mobile content, somewhat than desktop, when deciding how to grade results.

Now to your concern its good to mention that, if you’re using a responsive design, you should be well with this latest update. Technically, mobile and desktop version has similar content being easily reached on mobile and desktop. But if you’re using different mobile URLs, or using different content on your mobile URLs by means of dynamic serving, then you have to be very cautious. This update somehow can potentially cause colossal problems including a fall in rankings across URLs on both mobile and desktop versions. To make sure whether you require taking any action for with this issue, website owners can test their site in Google’s Page Speed Insights Tool. This tool will help you in checking all the important aspects of your website.

Mobile-first indexing is the new search norms, where users are using mobiles for search on mobile devices. Because the greater part of web users now use mobile devices, so Google is shifting the technique it indexes content. Historically, even after the mobile-first update, Google will uphold its reliance on a solitary index of apps and pages.

Google has in fact been experimenting with this update for at least 10 months now, but the question here arises why haven’t we seen this change yet now? Back in March, an expert from Google claimed that Google wants to start on mobile-first indexing this year, there’s no official timeline for this process to start, and it may take quite a few more months to get started. In the meantime, I extremely suggest all sites review their current mobile system for Smartphone’s and use understand how Google is seeing your mobile content. Don’t wait for search engines to act… the time to take action is now.

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Winning SEO Strategy That Helps To Sail Through Competition

SEO is an asset that increases the value of your website and helps you earn profits in the future. The reality of today’s world is that if your website is not on Google then it has no worth in the eyes of users, which zero your efforts. If you want to win the battle against the tough market competition, so, you have to tighten your belt and make yourself prepared with new and relevant strategies that meet the parameters of the algorithm. Here are some simple tips that help to accomplish your goal and make your position in the market.

  • Understand Google First: Google’s main aim is to satisfy the need of its customer and it update its algorithm after a while just to polish their techniques, so, they satisfy users better than before. And if you want to make your position on it, you first have to understand it properly. Make sure you examine the entire strategy and use it well to get the outcomes.
  • Choose The Right Keyword: Another thing that you need to keep in mind to hit the ball like a pro is the selection of the right keyword. Make sure you explore the market as per the taste and preference of your customer and then make any decision regarding the same.
  • Generate Content That Readers Love: Make sure you create content that has the power to hold the reader on your website and welcome them back. Also, it answers the questions of the readers and targets the audience in a correct manner.
  • Don’t Forget The Internal Linking: Internal Links are the true soul of your website, as they help the search engines and users as well to go to your website and increase its value. It increases the credibility of your website and helps to earn the faith of your visitors.
  • Follow The Mover And Shaker Of Your Industry: If you want to succeed, you should never underestimate your competitors. Because they continually make efforts to leave you behind, you have to increase your strategy.
  • Don’t Forget To Analyze: Analyzing is important to know your performance and does something better for the next time. So, you shouldn’t forget to track your record to improve your efforts than before and avoid any mistake you are making since forever.

These simple tips help to build a winning SEO Strategy that sails you through market competition. For better support, don’t feel hesitate to consult an experienced SEO Company that turns your dream to attain the very first position into the reality.

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Easy And Effective Ways To Do A Competitor Analysis

Competitor Analysis is a process of identifying the strategies, strengths, and weakness of the mover and shaker of your niche. It helps to upgrade your strategy in a good manner and help you win the battle. It is one of the most important aspects of any marketing plan that every entrepreneur should adopt for the better outcomes and for understanding what points they are missing and how much they need to improve. Well, doing it is not as tough as it sounds, thanks to the number of tools available on the internet or intranet. So, if you are new to this, take a look, how to do competitor analysis for improving your strategy like a pro.

  • Identify Your Competitors: The first and foremost step of competitor analysis is identifying who your competitors are? You cannot analyze their strategies until or unless you know about them. Therefore, identifying them is a must and important in all possible manner.
  • Take A Tour Of Their Website And Analyze Properly: A deep dive into the website of your competitor is a must to understand what they are doing and if you are doing the same, so, at what point they are better at you. A basic inspection will help you in long-term and support you find out a lot that further improves your strategy.
  • Spy On Your Competitor’s Keywords: A smart move is important to beat the tough market competition and therefore, you have to determine with which keyword your competitors are ranking high. Also, you should check the keyword density to get the better idea.
  • Evaluate Their Backlinks: Backlinks are important for the ranking of your website and you have to analyze your competitor’s site properly to identify from which sources they get links for their website, so, you can get your backlinks from the same.
  • Keen Eye On Their Social Media Handling: Social Media is important nowadays, therefore, you should keep a keen eye on their social activities. It helps you understand how active and engaged, they are with the audience and how frequent they share a post and what type. This may help you improve your social media strategy to drive more traffic.

After understanding all the barriers to your entry, make an effective strategy for SEO that delivers outcomes better than before. Learn new things and improve your strategy and not only copy them. Also, you can take SEO Expert help if you don’t have the time or enough knowledge to do this on your own.

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Structure SEO-Friendly URLs For Your Website With These Simple Tips

Website URLs are one of the most common elements of a successful website that have to be SEO-friendly to deliver the desired results. URLs are basically your web address, which helps the visitors to find you over the internet or intranet. Structuring them seems easy, but it is not actually because you have to act smartly to make it simple yet pronounceable, so, your visitors can easily remember them for their next visit. There are a number of things you need to keep in mind while doing so, and if you are new to it and confuse what exactly to take into consideration, the tips mentioned below are for you. Take a look for more details.

  • Use Simple Words: While constructing your website structure makes sure you use simple words that are very easy to remember. It helps the search engines as well as users to reach your website in an easy manner. Simplicity has its own beauty; so, try to make it as simple as possible to keep it in the mind of the visitors for a longer period.
  • Clean Away The Codes: Another important thing to keep in mind while creating URLs for your website is that if there is any inner page or any other page, so, make sure, it also contains simple words and not the codes, which are hard to remember and make it look like a mess. Cleaning such codes away from your web address makes it look attractive and well-structured, which easily capture the visitor’s attention.
  • Add The Keyword Smartly: Keyword is crucial to optimize your website for search engines and you can use one of your important keywords while structuring your URLs. This may help the search engines to easily crawl your website and make them look more attractive.
  • Keep It Simple, Short And Sweet: Keeping the URLs simple, short and sweet helps the reader to save it in their memory for next time, which automatically increase your credibility and helps you earn more in all good ways.
  • Use Hyphens To Separate Words: The use of hyphens is important not only for the readers, but for the search engines as well. These are treated as space to separate words. On the other hand, the use of underscore is restricted in URLs as per the Google because they are considered as one word.

These simple tips make it easier for you to structure SEO-friendly URLs for your website that ensure better ranking and results.

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Having A Successful Site in SEO-Centered Times

It’s undeniable how far technological assistance in business success has come. More and more search engine optimization companies are working with smaller businesses and helping them gain ground when it comes to competing with larger enterprises.

A reported 82% of marketers find SEO effective according to a 2016 Market Dive research, reflecting the business world’s rising trust in it as a marketing method. With this, it’s important that these companies employing or who are interested in employing SEO services understand some the concepts effective in SEO and marketing in general today.

This isn’t only for the company to be able to work more smoothly with the company, but to help the company make sure that the company doesn’t end up unnecessarily spending too much.

Go Back To Basics

While numerous advances are made in SEO day by day, it’s still vital to place importance on the basic things.

The frame of any plan for success should include optimization of the title tags, meta description, URL, and page headers. These aspects are considered basic for the very reason that a good plan wouldn’t be able to stand without them.

It’s also important to ensure a website’s loading speed on both its desktop and mobile versions, because if the site isn’t opened and checked out anyway, then everything will be for naught.

Content

It’s been stressed time and again that getting customers to visit your site isn’t enough. It’s important that it contains content compelling and interesting enough to get them to stay, or better yet, keep coming back.

With endless streams of websites out there, several offering similar products/services and containing more or less similar copy, a company should take extra effort in making sure their brand stands out.

It’s important that a company’s copy team and development experts work together in creating content that not only addresses the target readers but addresses weak points as well.

Social Media

The rise in social media has expanded the possibility of brand exposure. It’s important that SEO teams see social media as competition but as an effective ally.

With the right social media strategies, like tapping popular users and going for “viral-worthy” tactics, for example, a significant amount of traffic can be gained.

Popular blogs are also a good idea, with a lot of these bloggers being trusted figures and most likely have large followings.

An important thing to gain from here is that as important as it is to get a good search engine optimization company, it’s also important that businesses acknowledge the importance of other areas and work on them as well in coordination with their SEO teams.

It’s clear how successful optimization for any site isn’t all about just getting your ad out there; SEO is just one of the factors that contribute to success. Providing good content and strategically partnering with popular platforms are just as vital in encouraging customers to visit your site.

Fortunately, most digital marketing agencies offer along with SEO services marketing assistance and content creation, making the path to a successful website a lot easier to travel on.

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Gloze Media: Complete Quick Web Solutions

Quick Web Development and design Solutions is a big and vast term related to developing websites, and websites for the World Wide Web on Internet world. This can include website development, web design, e commerce , website content development, branded identity services. Web development solutions can range from developing the simplest static single page of plain text to the most complicated web-based Internet applications, dynamic-database enable websites, e-commerce websites, or social network services websites.

GloZe Media is an web development company that committed and helps in providing innovative and best solutions to worldwide clients. GloZe Media focusing on strength with right mix in website development and designs, SEO services, e commerce online solutions and much more to gratify with the needs of both small and large businesses.

GloZe Media specialize in complete web design and development solutions, online marketing and search engine optimization solutions on very reasonlabe packages. GloZe Media offer flexible payment options and we’ll do our best to give you the website you need and work within your budget. GloZe Media offers competitive rates on all of our creative services and will even offer a discounted package if you require multiple services. We knows that having a great web site isn’t enough. You have to market that website so that Internet users can find you from anywhere. That’s why we don’t just create a good-looking web site, we work with you to ensure that the web sites gets outstanding results – your company deserves no less. At GloZe Media, our customers are our most important asset. That’s why we work hard to provide the best, most cutting-edge solutions possible. GloZe Media is a powerful combination that yields amazing benefits. All of GloZe Media team members are committed to delivering results in a professional, timely manner and share one goal yours. GloZe Media also offers compensation to all for referring GloZe Media services to customers.

If you are looking for a web designer, web design or web development company, we are here for you. Professional web designers and developers at GloZe Media are experts in developing solutions using popular web technologies ASP.Net, PHP, and MySQL. All solutions at GloZe Media offers best solutions to unique requirements of our clients. We have successfully created and delivered solutions for business in different industries such as Real Estate, Insurance, Hotels and Travel industry, health, websites and online E commerce solutions.

GloZe Media is a global IT solutions company KindleBit Solutions Pvt. Ltd. is our business partner from India. Both helps in providing effective solutions and innovative ideas to serve with the best to their customers. We provide Quality Services in the areas of web development, web design, eCommerce solutions, web application and portal development, Internet marketing, search engine marketing and optimization.

By following the key areas of consideration mentioned above, you will be able to create a systematize method of choosing a Web developing and designing company. In addition, this will help you out from stress that is often accompanied with making a major decision and enhance your business values of success of finding a professional Web development and design firm i.e. GloZe Media only.

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How Will You Improve Your Business Through Website Marketing Strategies?

Marketing these days is getting firm. The competition in today’s market is vicious, it’s kind of hard to find new customers. As known, you cannot grow your business without proper website marketing strategies. To bring new customers as well as viewers to your business website and connect with you at the same time, you need to go create proper website marketing strategies.

Here are few of the marketing strategies to improve your Business

1. INCREASE YOUR POPULARITY THROUGH SOCIAL MEDIA

To increase your fanbase, you need to create a business profile over social media like Facebook, Twitter, Instagram and Pinterest. This means, you should not restrict yourself only promoting your business or your brand. Social media also gives customers the connection to ask questions. They can directly get help regarding their trouble, or just have a conversation with you! Social Media directly gives you the platform to widespread your business through different staging. If someone likes or joins your Facebook page, it means mostly the valid customers are joining as the common Friend circle will suggest your page. You can also post interesting contents or simply ask questions. Above all else, it’s important to make sure that fans know how much you value them. After all, where would you be without your customers?

2. USE SEARCH ENGINE MARKETING AND OPTIMIZATION

To bring new customers as well as get shoppers, your sites need to be relevant to search engines. Search Engine Optimization (SEO) and Marketing helps to bring up your site on a list of search engines results. You need to have strong SEO strategy to get the apt keywords that will enlist your services. This helps you to garner the possibility to be one of the famous brand names.

3. MANAGE A BLOG

Content marketing is another good strategy of marketing to potential customers. To maintain the blog on your business site, you need to keep few things in mind. while posting the content, make sure you are writing something which is related to your business. You need to search for proper keywords and optimize your search engine strategy. The blog means that you can share bits of your information as well as offer advice. This is also another platform where you directly get connected to your customers. You can also make guides or e-book to promote your business. Though it might take a bit of time, it is pretty profitable. After it is properly carried out, content marketing makes your customers interested in your quality. This will help you in holding your customers.

4. UTILIZE E-MAIL MARKETING

E-mail marketing is one of the ways to increase your patrons that seem to last. It is just not about sending e-mails. You need to garner the specific needs of every person. You need to provide a personal approach that convinces your client to collaborate with you. You can send periodic emails on new products or sales which can drive your customers back. You can also manage to get subscribers that will allow them to get updated. Send emails once in a while so that they don’t forget you.

By following the above ways or strategies, you can surely build up a platform for your business. With these concrete website marketing strategies, you can take your business to a new level.

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The Most Popular and Effective SEO Techniques

Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here.

The so-called “white-hat” SEO refers to techniques used to increase page rankings through means that do not violate the search engines’ terms of service. Basically it refers to building and keeping an active audience through quality content and backlinks. So, the first SEO factor that must be taken into consideration is engagement. That is the ability to hold a user’s attention and measures the amount of time spent on a page.

There are difference metrics related to engagement: number of visits, bounce rate, time of site, page views. And there are many SEO tools that provide the exact numbers. Improving the quality of the content will improve these numbers and will make the website rank higher.

A good website must also have good formatting. This will improve readability and overall engagement. Studies have shown that several formatting rules always make content more readable and eye-appealing:

  • Shorter paragraphs. Each paragraph should have 2-3 sentences. This will boost readability considerably.
  • Shorter sentences. Having to read a very long sentence is eye-fatiguing and can be an instant turn off for many users. You should try to break longer sentences into smaller ones when possible.
  • Sub-headers. Many of us are used to quickly scan a page and look for exactly what we need. Providing relevant sub-headers for the content will make users reach where they wanted to and keep their attention.
  • Bullet points. It is recommended to use bullet points when listing data. Besides being aesthetically appealing, it will also keep a user engaged and provide a fast reading mechanism.

Performing regular keyword researches is the base of SEO. You cannot have a competitive website if you do not provide what users want. Numerous applications were developed in order to provide statistical data. Search engines also provide applications that reflect what people searched the most.

Building backlinks is essential for any website wanting to rank high on search pages. Having good backlinks means linking relevant content in and out of a website. Links that are received due to high-quality content, outreach and influence marketing, are safe and extremely effective.

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What Are The Ways To Get Quality Backlinks (Dofollow Backlinks)?

The basic and important thing is for you to produce / write great content / articles, (content that has relevance and value to your target audience) then you can get more people to link to it. You have to earn them. Search engines will then rate your website as one of authority – a go to website for information of a particular field/category. (Backlinks can also be called hyperlinks, incoming links, inbound links, or just links-they all mean the same thing and are also dofollow backlinks)

You can get quality backlinks in the following ways:

1. Article Marketing

  • only do article marketing on relevant websites;
  • submit your articles to reputable and quality article directories that are well established and have authority in search engines;
  • make effective use of anchor text when trying to promote your website through article marketing;

2. Social Media

  • Many social bookmarking and social networking sites have a high page rank. This rank will flow to your account.
  • You can get a lot of quality backlinks by making use of social bookmarking and social networking sites.

3. Press release

  • If properly done, you can get a lot of quality backlinks from press release sites because they are supplying content to a lot of smaller sites. This means more exposure and more quality backlinks for you.
  • You should make sure you have a newsworthy and attractive title. This will make more people interested in your press release.

4. Document Sharing Sites

  • A great way to get quality backlinks to your site is by submitting your articles and eBooks to document sharing websites.
  • You can do this by compiling your blog posts as PDF files and uploading them to file sharing websites (thereby leaving a backlink to your website).

5. Guest blogging

  • Guest blogging is another great way to build quality one-way backlinks to your website. Unlike article marketing, the backlinks built through guest blogging are usually of high quality and authority.
  • This is because blogs you will be guest posting for should be those that are highly trusted by Google. You need to identify sites that might take your guest post by scoping out your competitors’ guest posts. You do this by starting an advanced Google search, using the author’s name in quotation marks and the words “guest post” also in quotation marks. Include the author’s home domain with a minus sign in front so all those results will be excluded. Example: “Jay Baer” + “guest post” – jaybaer.com – convinceandconvert.com
  • If your competitor has already been featured on a site, there’s a good chance the same site will take you, too. Now that you’ve tracked down some sites, pitch to them via their “write for us” form or email the editor.
6. Commenting
  • This method can work to your advantage if you only write meaningful comments of value to the readers. Note that No-follow comments are useless for building backlinks.

7. Find great content and improve on it.

Make it better by – updating on the information; make it a longer – add new information, make it visually stunning – insert relevant interesting / illustrative images – eg. gif images. Then distribute it to the proper channels.

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Effective SEO Trends That Will Double Your Traffic

High rankings on SERP, search engine results pages, is what every business with an online presence hopes for. The higher you are ranked the more visible your brand will be relating into high traffic and increased conversions. SEO fortunately helps businesses achieve that and when you pay attention to your strategy; you will definitely pride yourself in the good positive results you get with search engine results.

Getting an SEO expert to help you out with your strategy could be the best starting point as the experts are equipped with the latest trends and tricks to help you get there. But even as you search for an expert in the optimization, it is also helpful to be aware of what trends are working currently and which ones are not. Below are a few of the most effective SEO trends you should embrace to double your traffic and enjoy great returns.

Videos for SEO

The videos are very entertaining and you therefore cannot go wrong with a high quality, informative video in your SEO strategy. Videos have a way of grabbing attention and when they are engaging enough, they will earn you very valuable traffic besides doubling it. All you have to do is ensure that it is easy for search engines to find the content and index it successfully so it is displayed when specific keywords are entered.

Mobile optimization

Audiences are no longer limited to one place and this cannot be ignored. If your website is not mobile friendly then you are losing out on lots of potential. A huge number of searches are done from mobile devices today. With a mobile friendly website, you can be sure to enjoy a huge boost on searches from the mobile devices. For this to work, you need to ensure that everything on your website including the colors and the fonts, graphics and the videos are mobile optimized. You will be surprised at just how rewarding this approach can be in doubling your traffic and increasing your ranks.

Mobile Apps

Mobile apps have taken over online digital media by a huge percent. A huge percent of internet users are actually spending more time using these apps and by exploring their advantages, you will be able to make SEO improvements. The apps make searches easier and hence more and more people prefer the native mobile apps over websites. In a mobile app, you can prominently feature your brand and include all proper links to enjoy better rankings. Mobile app optimization should also be given priority in SEO optimization for the trend to work successfully.

Voice search function

Voice searches are more convenient and many people today have embraced them, especially when trying to multitask. It is much easier to voice search than type in keywords making the searches very popular. You can use this to improve your traffic, but you need to be very careful in ensuring the content you have is searchable. Long-tail keywords are a much better choice for this trend over conventional ones.

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